General Manager Brian Landry recently spoke with Color-Logic about how their software has helped the company develop an extensive software technology base to complement its hardware investment and to maintain a reputation of print quality and innovation.
Says Landry: “Our software capability makes Rocket Print products more appealing to customers and gives the company a competitive edge in the fast-paced label industry. We consistently show our clients that digital is the way forward by using this software to produce stunning labels fast as there is no need for post press embellishment such as high build UV, embossing etc.”
A recent and particularly prestigious Soar Print award was attained in 2019, when labels produced for New Zealand vintner Vine Street won a gold award in the 2019 New Zealand Pride in Print competition and subsequently won at the international level in the Digital Print—Wine and Spirits category at World Label Awards. The winning entry utilized the Color-Logic metallization process, a software technique enabling printers to achieve special effects on metallic substrate without doing post-press embellishment.
“We discovered Color-Logic at a Chicago Label print show in 2014, when we were buying our first HP Indigo WS4600 and preparing to enter the label business. Smitten by a business card made with the Color-Logic process, I realised that the inline metallization possible with Color-Logic made costly mechanical embellishment unnecessary. Our winning Vine Street label came about when we saw a concept offered by the client’s graphic designer and showed the winery client what would be possible using Color-Logic. The client directed the designer to incorporate Color-Logic and the international award was the result.”
Several other Rocket Print clients have also been intrigued by the impact of labels made with the Color-Logic process.
Rocket Print’s early entry into the shrink market allowed us to offer metallic FX to Garage Project through a third party who do not have digital capacity. Good George had us use this when assessing design for bulk printed can runs producing just six cans to get a decision, the can is the metallic medium, and Color-Logic shows how the design would look.
Rocket Print brought the HealthZone vitamin labels to life using Color-Logic. Pictured here on the right is the label before the Color-Logic process was utilised. The label on the left was produced using Color-Logic metallization, and the results speak for themselves bringing label production back from Mexico to New Zealand.
The Four Saucemen of Auckland hand-applied labels to blank metallic meat rub pouches until Rocket Print created a unique K-style pouches for the rub range alleviating the hit and miss label application onto stock pouches.
Culley’s—a leading New Zealand manufacturer of hot sauces—has incorporated the Color-Logic process on their new Hot Sauce Range along with a Rough Touch Laminate to add mystique to the touch.
Rocket Print, the award-winning Soar Print label-producing subsidiary
Says Landry: “Color-Logic enables Rocket Print to assist graphic designers add bling and innovation in the label market across our entire market area without the costs as add ons.”
If you have labels or packaging that could use the Color-Logic touch, talk to Brian on 021 980 036 or send him an email [email protected].