Because we are a visual and tactile society, it’s important to spend time on the design elements of your packaging. It’s commonplace for consumers to make purchases based solely on the way a label or package looks and feels.
Prototyping is the first step in the journey to market, revealing hidden obstacles and unforeseen challenges, and the initial look and feel of the package. That’s why Rocket includes a mocked-up prototype in our pack print process.
Here we take you on the journey to market for the new hand-protector Bye Bye Bad.
Colour
It is important to note that colours can look completely different on the computer screen than how they look printed. And different stocks will give a different result too. So just like we did for Bye Bye Bad, we can print a colour swatch or your design in a range of colours on the correct stock to help you decide which colours to go with.
Design
By holding a physical version of your proposed product, you are able to determine what aspects do its job and which ones need refining. This is your chance to gather more accurate requirements and obtain market feedback. In this case, the original design used pebbles that mimic the indents on the bottles. After seeing the prototype, it was decided that a hand design would be better suited to the brand.
Sowe printed various versions of the hand design on the metallic stock in a more refined colour pallet before a design was chosen.
Shape
Use the shape of your vessel to help your label work more harmoniously in the final product design. For example, these labels were originally square, but were cleverly changed to a curved top edge to follow the contour lines of the bottle.
Upon seeing the prototype, a decision was made to utilise stickers to cover mould seams for a more polished finish.
Texture
The texture can have a huge impact on the way a label integrates in the final product design. Originally, these bottles had a rough texture, so we printed labels with a rough touch laminate to replicate that. In the end it was decided that a smooth matt finish on both the bottle and the label was the best option.
Sustainability
Consider the life cycle of your packaging from the get-go. For Bye Bye Bad an all-natural hand protector, sustainability is important. That’s why they chose a vessel made from 100% recycled milk bottles. This means that the labels can be removed, and the bottles can either be recycled or refilled. Remember to include clear messaging on your packaging, instructing users how to recycle it.
Get your own Bye Bye Bad here
Or contact Brian Landry to get started on your prototype journey and help take your product to market.
Phone 021 980 036 or email brianl@rocketprint.co.nz
