Food and drink labels
Digital label printing is ideal for artisan food products and beverages, because you can order affordable short runs and we have no rigid re-order quantities, so you can order labels to reflect product demand. You can also combine multiple SKUs on a single run, ordering exactly the quantities you need of each. Consecutive numbering and variable data including barcodes can be incorporated into the print, allowing personalisation or product traceability.
I needed labels that can withstand heat, chillers and the jostling of shipping. Products can live in peoples fridges for some months, so I wanted to make sure the label would continue to look good. Rocket persisted until they hit on the right combination of stock and coating.
Chris Cullen, Owner, Culleys
In the past we just had one generic label that was applied to all our coffee products. Going to digital has meant we can have a different label for each variety. Having a separate bag for each product is beyond our budget because of the MOQs that apply to coffee bags. However, the flexibility of on-demand digital label printing has allowed us to create an individual label for each product, as part of an overall cohesive design. This delivers real business benefits for us.
Richard Goatley, Co-owner, Altezano Brothers
